Flexible Booking

An Easy Way to Experience the Arts - Together

Virginia Arts Festival offers a simple way for your group to enjoy performances without the need to collect payments or manage a group order. With Flexible Booking, your group leader receives a personalized promo code or direct link that members can use to buy their own tickets online - all while still receiving group discounts.

Plan Your Visit

The easiest way to coordinate your group - perfect when everyone wants to pay separately.

FLEXIBLE BOOKING AT A GLANCE

    • Personalized Promo Code: a unique code or link makes it easy for your members to access group pricing directly at vafest.org.
    • Individual Purchasing: each participant purchases and manages their own tickets - no money collection required.
    • Group Savings: adults 15% / students 25% or more (on most performances).
    • Simple Setup: our team creates your code/link and sets a purchase deadline.
    • Flexible Seating: let members select any available seats while inventory lasts or choose a reserved block.
    • Standard Fees Apply: all regular web purchase fees and applicable taxes still apply.

Looking for waived fees, extra perks, or concierge-style service?
Explore our Full-Service Booking option for the best overall group value.

ORGANIZER REWARDS & SUPPORT

    • Complimentary organizer ticket after 25 tickets are purchased with your code/link.
    • Dedicated Festival Group Sales staff support to assist with code setup, questions, and reminders.
    • Optional e-blast template, social media graphics, and flyers to help spread the word.

PLAN YOUR FLEXIBLE BOOKING

Our team will help you:

    • Choose performances eligible for Flexible Booking.
    • Set purchase deadlines and seat-hold options.
    • Track progress.

READY TO GET STARTED?

Fill out this form or contact the Group Sales team at 757-282-2819 or groupsales@vafest.org.